We design for forward-looking clients to deliver positive change + growth.
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Identifying, prototyping and launching new areas of growth.
Putting people's needs and desires at the center of all decisions that determine every touch point.
Making your organization fit for new areas of growth.
Values
Collaborate — Treat innovation as a team sport that relies on diverse perspectives. Build teams of divergent thinkers who feed off each other; the best teams are diverse and respectful.
Embrace ambiguity — Stay comfortable while navigating the unknown to find new answers.
Make the work successful — Support teammates on both sides of the table to prioritize the success of the work.
Be brave — You either win or learn.
Keep the inspiration bar high — Great creative work is always a by-product of inspiration.
Design a world you want your kids to live in.
Work
Selected client work by our team across two decades.
Global Reach
Team
Co-founder
Cordy Swope is a design and innovation executive with deep experience helping global healthcare organizations translate strategy into products, services, and experiences that improve patient outcomes and business performance.
Most recently, as Head of Design & Innovation at Novartis International, he led global teams responsible for launch content, design systems, and AI-enabled innovation across all major therapeutic franchises, supporting product launches in more than 120 countries. Previously, as Head of Insights & Experience Strategy at Johnson & Johnson Design, he built and led a multidisciplinary team delivering measurable improvements in patient adherence, experience, and commercial performance.
Earlier in his career, Cordy held leadership positions at IDEO, Continuum, and Fahrenheit 212, partnering with organizations including Eli Lilly, Novartis, the NHS, and the Danish Healthcare System. His work has received IDEA, iF, and Red Dot awards and has been featured at the Museum of Modern Art in New York.
Cordy holds a Master's degree in Industrial Design from Pratt Institute, where he created and taught its first graduate course in Design-led Innovation. He has also taught at the Copenhagen Institute of Interaction Design (CIID), Design School Kolding, Politecnico di Milano, and the School of Visual Arts (SVA), and is a frequent speaker and advisor on design and innovation.
Co-founder
Jennifer Kilian is a design and innovation leader who helps healthcare organizations transform unmet clinical needs into impactful products, services, and new ventures. She combines human-centered design, clinical insight, AI, and business strategy to accelerate innovation from discovery through commercialization. She has helped create new ventures across industries representing $15B of impact.
A former Partner at McKinsey & Company, Jennifer co-founded the firm's 500-person global Design Practice and led its global Patient and HCP Experience work, partnering with healthcare providers, life sciences companies, and MedTech innovators to develop patient-centered solutions that improve outcomes and adoption. Her experience spans medical devices, digital health, diagnostics, and emerging technologies.
Earlier in her career, Jennifer held product and design leadership roles at Apple, IBM, Intuit, Meta (Facebook), and frog. She is an inventor on multiple patents and an international speaker on patient experience, human-centered design, and healthcare innovation, including invited engagements across India and around the world.
Jennifer is passionate about partnering with clinicians, researchers, engineers, and entrepreneurs to bring meaningful healthcare innovations from idea to impact. She holds degrees from Carnegie Mellon and New York University and has lectured at Stanford, Parsons, and IIT.